Setup Guide

How to Set Up SPF, DKIM, and DMARC for Wix

Wix is a website builder used by millions of small businesses. It sends transactional emails for e-commerce stores, form submissions, and member notifications. If you're using a custom domain with Wix, configuring email authentication protects your brand and ensures your messages are delivered.

SPF Configuration

Wix provides SPF includes for their sending infrastructure.

DNS Record:

Type:  TXT
Host:  @
Value: v=spf1 include:_spf.wix.com ~all

Combined with your email provider:

v=spf1 include:_spf.google.com include:_spf.wix.com ~all

If you use Wix Email Marketing (Ascend), verify whether it uses the same include or requires an additional entry.

Verify your total lookup count with the SenderClarity SPF Checker.

DKIM Configuration

Wix supports custom DKIM authentication.

  1. In your Wix dashboard, go to Settings → Domains and select your domain.
  2. Look for the Email Authentication or DKIM section.
  3. Wix will provide the necessary DNS records (CNAME or TXT):
Type:  CNAME
Host:  wix._domainkey
Value: (provided by Wix — unique to your account)
  1. Add the records to your DNS.
  2. Verify in the Wix dashboard.

If your domain's DNS is managed by Wix, some of these records may be added automatically.

DMARC Configuration

Start with monitoring mode:

Type:  TXT
Host:  _dmarc
Value: v=DMARC1; p=none; rua=mailto:your-address@reports.senderclarity.com; fo=1

Progress to enforcement:

  1. p=quarantine; pct=25
  2. p=quarantine; pct=100
  3. p=reject

DMARC Considerations for Wix

  • Small businesses on Wix often have the simplest DMARC path: If Wix is your only sending source (website forms, e-commerce notifications) alongside a basic email provider like Google Workspace, your DMARC reports will be straightforward — typically just two senders to authenticate. This is one of the easier setups to bring to full enforcement.

  • Wix Ascend (email marketing) is a separate sending system: If you use Wix's built-in email marketing tool, it may route through different infrastructure than transactional store emails. Watch your DMARC reports for two distinct Wix-related sources, and ensure both are passing before tightening your policy.

  • DNS management through Wix has constraints: Wix's DNS panel doesn't support all record types and configurations that advanced DMARC setups might require. If you need features like subdomain-specific DMARC policies (sp= tag behavior) or complex SPF records, consider moving your DNS to an external provider like Cloudflare while keeping your site on Wix.

Verification

  • Check your SPF record →
  • Trigger a test email (form submission, test order)
  • Check headers for spf=pass, dkim=pass
  • Monitor DMARC reports in SenderClarity

Common Issues

External email hosting: Many Wix users use Google Workspace or Microsoft 365 for their business email while Wix handles website emails. Make sure both providers are included in your SPF record.

DNS management limitations: Wix's built-in DNS manager has some limitations compared to dedicated providers like Cloudflare or Route 53. If you need more control over your DNS records, consider pointing your nameservers to an external DNS provider.

Wix Ascend emails: If you use Wix's built-in email marketing (Ascend), these emails may be sent from different infrastructure than transactional emails. Check your DMARC reports for any failing sources.

SPF Lookup Impact

Include Estimated Lookups
_spf.wix.com 1–2